3 min. read
Working on a media conversion task can be challenging, particularly for those who need a comprehensive understanding of the broadcast content they are extracting. However, with the introduction of two new features in this installment of the MT Broadcast feature series — Music Detection and Content Summary — users can now efficiently spot music backgrounds to exclude them from the conversion process while gaining valuable insights into the broadcast content.
We are also excited to announce another feature available on MT Broadcast – Entity Extraction feature. This advanced tool identifies and highlights key entities within your media, providing deeper insights and more accurate data without the need for manual categorization.
What is Entity Extraction?
The Entity Extraction feature automatically detects key entities within your speech-to-text (STT) and optical character recognition (OCR) outputs. Whether you’re analyzing a news broadcast, a TV show, or online video content, this feature helps you uncover valuable insights by identifying the most relevant entities without the need for manual categorization.
Deepening Media Analysis
For media analysts working with a variety of broadcast content, identifying key entities can reveal important connections and emerging trends. The Entity Extraction feature allows you to quickly identify mentions of relevant individuals, companies, and locations, enabling more thorough and insightful analysis across diverse media sources. This helps you understand the context and significance of these entities within your content.
Video source: THANK YOU PARIS! Closing Ceremony Highlights | # Paris2024
Enhancing Brand Monitoring
For brand managers and professionals focused on reputation management, tracking mentions of your brand and competitors is essential. The Entity Extraction feature streamlines the process of identifying these mentions across various media platforms — whether it’s a TV segment, a YouTube video, or a news broadcast. This provides valuable insights into brand perception and competitive positioning, supporting more effective brand management strategies.
Benefits:
- Insight: Offers a deeper understanding of the relationships, themes, and key players within your broadcast content.
- Efficiency: Automates the extraction of key entities, saving time and reducing the need for manual data processing.
- Accuracy: Enhances the accuracy of your media analysis by minimizing manual categorization errors and focusing on precise entity detection.
- Tracking: Facilitates comprehensive monitoring of brand mentions and competitor activity across multiple media sources.
- Analysis: Improves your understanding of brand sentiment and market dynamics, supporting more informed, data-driven decisions.
MT Broadcast’s Entity Extraction feature is an indispensable tool for media professionals seeking in-depth insights from broadcast content. Whether you’re conducting detailed media analysis or monitoring brand presence across different platforms, this feature elevates your ability to understand and act on the most critical information. Discover how Entity Extraction can enhance your content analysis by visiting our MT Broadcast page.
