5 min. read
My career in media intelligence didn’t start with technology or content aggregation. It began in the corridors of the Danish Parliament, where I served as Head of Campaigns. Back then, I was on the other side – relying on media intelligence tools to track narratives, understand public sentiment, and fine-tune communication strategies. Those early experiences gave me a deep appreciation for the power of media intelligence, though I never imagined I would one day be part of shaping the industry itself.
From User to Owner
Working in politics, I saw firsthand how media intelligence could make or break a campaign. The ability to cut through the noise and extract meaningful insights was invaluable. But I also encountered limitations—gaps in coverage, inefficiencies in content aggregation, and the challenge of accessing the right insights at the right time. Those frustrations planted a seed.
That seed grew when I left politics to help build a media intelligence company with my partners. Our goal was to close those gaps, ensuring that businesses, governments, and institutions had access to the highest-quality media insights. We scaled, refined our offering, and eventually sold the company—but our journey in media intelligence was far from over.
The Birth of Media Track
After selling our media intelligence company, we knew we weren’t done innovating. Years of experience in content aggregation had taught us two things: first, we were really good at it, and second, the existing solutions on the market weren’t meeting the industry’s needs. Instead of looking for an external fix, we decided to build something better.
That realization led my two partners and me to found Media Track, with a clear mission: to provide the core content infrastructure that powers media intelligence. From day one, we were fortunate to work with an incredible team of experts in tech, IT, and operations who helped bring our vision to life. Their dedication, problem-solving skills, and expertise made all the difference.
Over the years, Media Track has become the trusted engine behind many of today’s leading media intelligence solutions. Thanks to our exceptional team, we continue to develop cutting-edge innovations that drive efficiency and progress in the industry.
Introducing MT Advice & Partners: Expert Guidance for Media Intelligence Leaders
As the media intelligence industry evolves, the challenges within the sector become increasingly complex. Investment firms need better tools to assess businesses before acquisitions. Mergers present significant operational hurdles. And across the industry, companies are constantly searching for the right talent, striving for operational excellence, and racing to keep up with an ever-changing tech landscape.
At the heart of it all are CEOs and business leaders navigating these shifts. The industry isn’t just being reshaped by technology—consolidation is happening fast, pushing companies to scale quicker than ever. That means leaders aren’t just steering strategy; they’re also expected to master technology, operations, and growth—all at once.
With years of experience on both sides of the table, we’ve helped media intelligence companies worldwide streamline technology, optimize operations, and align commercial strategies. That expertise enables us to bridge the gap between tech, operations, and business growth—so leaders can focus on what matters most: scaling their businesses.
That’s why we’re launching MT Advice & Partners—an advisory arm built on decades of industry expertise.
We have partnered with industry pioneers Richard Bagnall and Paul Hender, co-founders of CommsClarity Consulting, who bring over 60 years of combined experience in media intelligence. On top of that, they are good, solid people and a safe pair of hands whom I genuinely regard as friends.
Together with Media Track’s deep technological and operational expertise, MT Advice & Partners is positioned as a full-scale business consultancy, ready to help companies tackle industry challenges and thrive in a competitive landscape.
What We Offer:
Investment & Growth Strategy
We help private equity firms and institutions evaluate media intelligence investments, identify growth opportunities, and develop long-term financial strategies, including mergers, acquisitions, and post-acquisition integration.
Operational & Technology Excellence
From resolving bottlenecks to optimizing workflows, we enhance operational efficiency and implement robust technology strategies that ensure long-term competitive advantage and scalability.
Sales, Marketing & Client Success
We refine sales structures, optimize pricing models, and develop client retention strategies that drive profitability and sustainable revenue growth.
Talent & Organizational Development
With expertise in recruitment, retention, and workforce training, we help businesses build high-performing teams and align their organizational structure for efficiency.
Strategic Insights & Competitive Intelligence
Leveraging industry best practices and media intelligence expertise, we provide insights that empower businesses to stay ahead of market disruptions and competition.
Risk, Security & Vendor Management
We assess technology providers, optimize data management, and implement cybersecurity strategies to safeguard operations and enhance business resilience.
By combining strategic advisory, operational expertise, and industry-leading insights, MT Advice & Partners helps media intelligence businesses navigate complexity and unlock growth opportunities.
Looking Ahead
Our journey—from users to owners, content aggregators, and now advisors—has given us a deep understanding of the media intelligence industry from every angle. None of it would have been possible without our exceptional colleagues in tech, IT, and operations, who have been the driving force behind everything we’ve built.
With MT Advice & Partners, we’re excited to share our expertise to help businesses make smarter decisions, scale with confidence, and stay ahead in an increasingly complex industry. In partnership with CommsClarity Consulting, we provide the strategic guidance you need to navigate the future with clarity and certainty.
If you’re looking for expert support to drive your business forward, let’s start the conversation. We’d love to hear from you.
