2 min. read
Private equity firms investing in media intelligence need more than just the topline. They need strategic foresight. Beyond balance sheets, factors like product potential, team capabilities, and technology infrastructure determine whether an investment thrives or stalls. Indeed, a 2019 survey found that 63% of private equity firm respondents cited “human capital” at portfolio companies as their second-highest concern, following revenue and margin growth. Additionally, a 2018 survey revealed that 34% of portfolio company CEO turnovers were unplanned, leading to longer hold times and reduced returns. These findings highlight the importance of comprehensive evaluations to prevent misaligned investments.
Why Traditional Due Diligence is not enough
Many investment assessments focus heavily on revenue projections, but the real risks lie elsewhere:
- Product Viability – Does the offering solve a real market need and have sustainable growth potential?
- Team Competency – Can the existing leadership execute and scale effectively?
- Technology Infrastructure – Is the tech stack future-proof, or does it need immediate upgrades?
MT Advice & Partners: A Smarter Investment Approach
At MT Advice & Partners, we go beyond surface-level evaluations. We help private equity firms assess investments through a strategic lens, ensuring every deal aligns with long-term portfolio growth.
Solving PE’s Biggest Investment Challenges
- Due Diligence Under Tight Deadlines – We streamline evaluations without cutting corners, ensuring data-driven decisions.
- Accurate Tech Valuations – Our experts assess technology beyond the hype, preventing costly overestimations.
- Post-Acquisition Integration – We evaluate how companies can merge seamlessly, reducing operational friction.
The Future of Media Intelligence Investments
With AI-driven media analytics shaping the next wave of disruption, investing in scalable, tech-driven solutions is more critical than ever. Are your investments future-ready? Let’s align your portfolio with high-growth opportunities. Visit our MT Advice & Partners page for more information.
